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Beautiful lying humor
Media Lit. is an expanded information and communication skill that is responsive to the changing nature of information in our society. It addresses the skills students need to be taught in school, the competencies citizens must have as we consume information in our homes and living rooms, and the abilities workers must have as we meet the challenges of a global economy. http://www.kn.pacbell.com/wired/21stcent/media.html
A few techniques are...
~humor
~beautiful people
~BIG lie
Humor
Here are a few examples of humor advertisements.

This advertisment is using humor to attract you to buy their foot spray and it's telling you that if you buy their foot spray then it will may make your shoes smell better.

This is also a humor ad. In this ad it is telling you that if you drink and drive you maybe killed. So if you drink and drive then you may die and its no fun to do things with your friends if you are dead.
These are advertisement using beautiful to advertise their products.

This ad is using the beautiful people technique to make you want to buy the clothes from JCPenny, by making you think that you will look as good in their clothes as the models do.

This is an ad for Old Navy clothes. This compnay is using beautiful people to advertise their clothes so that you will buy them.

In this advertisment the company is trying to get you to buy their products by telling you that their products are reusable which the truth might be that these products aren't reusable.
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