Media literacy is...

 

Media literacy is an expanded information and communication skill that is responsive to the changing nature of information in our society. It addresses the skills students need to be taught in school, the competencies citizens must have as we consume information in our homes and living rooms, and the abilities workers must have as we meet the challenges of a global economy.   -http://www.kn.pacbell.com/wired/21stcent/media.html

 

Persusive techniques:

 

  

 

This ad is advertizing proactiv solution. They are using the Beautiful People

 

 technique. The beautiful people technique is persuading by using beautiful people to show if you use there product you will

 

look like them. She is also famous, which means they are also using the Testimonial technique. The testimonial technique

 

is using famous people to persuade, showing if you use thier product you could be like them.

 

They are trying to tell you that if you use proactiv then you will be beautiful and have clear skin like Jessica Simpson, and

 

Jesica Simpson has beautiful skin because of the proactiv.

 

 

                                     

 

This ad is advertizing the i-phone. The technique they use is Simple Solution.  They are trying to tell you that the i-phone

 

makes everything easier. They also use the Timing technique. This is to make everything look like it all works great

 

together, and works fast together. Some of the things they did to show the simple solution an d Timing technique are

 

showing someone emailing, listening to music, using a GPS (map on the phone), and using the internet.

 

 

                                                                                              

 

 

This is the back of a paper cup you get at subway with your meal. This is a Name Calling technique, because it shows you

 

what is in their meals and then in a Big Mac or Whopper you get at Mcdonalds. They compare themselves to Mcdonalds

 

because Mcdonalds has a lot of food that is bad for you, so it makes their food look even better. It also uses Rhetorical

 

Questions. This is because they are telling you if you eat Mcdonalds you will get fat, so they ask would you rather eat

 

Mcdonalds and get fat? or Subway and stay healthy?

 

 

 

 

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